Strategic communication is key to achieving any organizations objectives, as well as current and future goals. Communication is central for IDIWA to achieve and accomplish its corporate objectives. IDIWA’s primary objectives are interconnected with the progress made by women and girls with disabilities, therefore strategies communication is fundamental for visibility of our programmes and initiatives, and a positive public perception and trust towards IDIWA.
IDIWA is currently reviewing its communication strategy, guidelines on internal and external communication, and relationship management to provide guidance and ensure effective internal and external communication, identification of relevant stakeholders, media houses and channels; how to communicate, when and what to communicate etc. The lack of clear guidelines has undermined organizational visibility hence limiting opportunities for networking, collaboration and support towards IDIWA’s programs. Lack of strategic communication also undermines continuous participation and invo9lvement of partners in IDIWA’s processes, accountability, and public relations.
Staff and board members will be equipped with skills and knowledge on how to systematically engage with stakeholders and media and maintain public relations.